Adnan, A., Ahmad, A. and Khan, M.N. (2017), "Examining the role of consumer lifestyles on ecological behavior among young Indian consumers", Young Consumers, Vol. 18 No. 4, pp. 348-377. -05-2017-00699
Incumbent banks can unlock new value in open ecosystems via BaaS platforms, which offer access to new data sources and monetization opportunities. Banks need to quickly turn to experience-driven, platform-based approaches, which embed banking and other services within consumer lifestyles. On a positive note, 66% of banks claim to already use a BaaS platform, while 25% are in the process of developing one.
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