Consumer Lifestyles in India PDF Free: How to Tap into the Growing Demand for Experiences, Customiza

Adnan, A., Ahmad, A. and Khan, M.N. (2017), "Examining the role of consumer lifestyles on ecological behavior among young Indian consumers", Young Consumers, Vol. 18 No. 4, pp. 348-377. -05-2017-00699

Incumbent banks can unlock new value in open ecosystems via BaaS platforms, which offer access to new data sources and monetization opportunities. Banks need to quickly turn to experience-driven, platform-based approaches, which embed banking and other services within consumer lifestyles. On a positive note, 66% of banks claim to already use a BaaS platform, while 25% are in the process of developing one.

consumer lifestyles in india pdf free

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